Marketing

The best products will not be successful unless the right market can access them. How will you bring your message, product, service or Web site to market? You'll need to find niche opportunities to get your message across, including strategic partnerships, affiliate programs, and cost-efficient advertising or promotion.

Strategic Planning
Internal projects can require the management of many resources â both internal and external to your organization. When planning for your project, it is critical to include a primary leader in major areas of research, strategy, build and launch phases.

Who is your audience? Determining who your audience is and how best to approach them can be a critical success factor in the longevity of your product or service. Does your audience include potential investors, future employees? Your audience needs to invest and believe in your product, service, employees and company. What is the story you will tell and who will tell it best? Articulated can help you formulate a plan to maximize your marketing budget. We have experience ranging from a shoe string campaign to launch a company to a national advertising campaign with a $3 million budget.

Services: Strategic Marketing Campaign Planning, Marketing Research, Competitive Analysis


Brand and Identity Development
Brand loyalty or identity crisis? Your company identity is the most immediately recognized aspect of your organization. Your logo and tag line can speak volumes about your mission. The best marketing is recommendation by your customers. Give them a story they can remember and they will tell others of their experiences with you. Be easy to recognize and be sure your customers know you by name. Articulated has helped organizations create lasting logos and memorable tag lines. Let us help you stand out in the crowd

Services: Logo Design, Brand Management, Tag Line Creation, Corporate Naming, Identity Consistency Analysis, Competitive Analysis


Relationship Marketing
Successful marketing requires far more than advertising and direct mail campaigns. The highest return on investment comes from leveraging the power of a relationship network rather than creating an audience from scratch. Articulated will explore the services, products and information sources of your target audience and then develop a plan to reach them through partnerships with high profile companies or strategic market-based relationships.

Services: Relationship Negotiation, Relationship Management, Relationship Marketing


Content Development
What do you say when someone asks you "What does your organization do?" How do your employees answer? What would your customer say? It is vital to the success of your organization that everyone is relaying the same story. This can be very complicated if you have multiple product lines or a shift in company objectives. What your organization "does" is much more than your mission statement. We can help you send the same message across a variety of media. Solid content that is specifically shaped for your audience will leave a lasting and meaningful impression. Articulated will help you professionally convey your message with consistency.

Services: Copy Writing and Editing, Manuals, Reporting, Public Relations Writing, Page Layout, Promotional Message Development.