A sharp logo and clear identity can leave a lasting impression of your firm as it is used across all marketing materials including printed matter, online web sites and in staff materials.

Analysis of Market: What messages are the other firms in your specialties sending out? Your identity is often compared with others and a powerful impression requires informed choices. Analysis of the firm’s market position and a comparison to 3 very similar organizations can help accomplish this goal.

Logo Design: Your logo needs to best represent your firm in the marketplace. This can be accomplished in many ways including color, layout and design style. We will consider all of the logo uses to ensure a consistant impression. The design of a print and Web logo starts with an in depth design meeting to determine the key elements to bring out in your new logo.

Simple Tag Line: Creative writing of a simple tag line can help your organization be recognized for its core specialties and values. The tag line can be used in all identity pieces to indicate the your purpose. A tag line may also be a powerful way to distiguish different practice areas, while supporting an overall firm identity.

Print Design: Consistancy of your identity across printed materials is key to maintaining a professional image. Let us design your letterhead, envelopes and business cards to match your professional image.

law@articulatedimpact.com   202-518-9500